Brand Recognition That Is Off-the-Charts!

Who should listen: Anyone who needs to hear that there is no such thing as too much marketing.

Key idea: Take every opportunity and use every medium to consistently brand yourself.

Action item: Examine the ways in which you are branding yourself. Are you encouraging people to know, like, and trust you?

Mahsheed Parsons knows exactly how she managed to close $40M in sales in only seven months—she regularly and consistently takes every opportunity to brand herself.

She uses social media, mailers, radio, and billboards, and now she’s working on a television commercial.

When she markets homes, she uses a highly professional and experienced photographer and videographer to showcase the dwellings in their best light. As she says, when you’re in the luxury market, you need to step up your game.

The gifts she gives at closings are also opportunities to brand herself as the luxury agent of choice.

She provides custom pillowcases and bathrobes from designers like Louis Vuitton. She’ll have gorgeous floral arrangements delivered to a client’s new home. And she likes to give high-end candles in extravagant packages.

Of course, agents who are not working in the luxury market are probably not giving away items from Louis Vuitton, BUT the idea of copious branding applies to all entrepreneurs.

Listen to or watch our conversation about how to establish a brand with higher visibility that communicates credibility to all those within your sphere and beyond.

Then enjoy the advice Mahsheed offers about how to best use Instagram and how new agents can break into the luxury market.

Finally, we talk about giving back and how philanthropy from the heart can help you build a network, generate goodwill, and engender a spirit of reciprocity (i.e., referrals!).

This week on The Business Whisperer Podcast join guest Mahsheed Parsons, Mahsheed has been one of the most preeminent residential Real Estate Brokers in LasVegas Nevada’s Real Estate Market since 2006. She has had over $100 million in sales and is currently one of the top 1% of Real Estate Brokers in Las Vegas. Mahsheed has an extensive client base featuring those who seek the luxury lifestyle including heads of industry, celebrities, major lending institutions and foreign investors. This week we talk about her journey to creating authentic success all on her own terms, never giving up being herself and her words of advice about creating a conscious business, intuitively.

Masheed has an impressive list of awards and accolades including being named YPNs ( Young Professionals Network ) Top 40 under 40 Realtor four years in a row in 2013, 2014, 2015 and 2016. In 2016 Mahsheed was inducted in the YPN Top 40 Under 40 HALL of Fame. Mahsheed received an award for “Woman of Brilliance” within the Las Vegas Community, from Deluxe Version Magazine. In 2017, Mahsheed was also named Vegas Magazines Top 100 Best Real Estate Agents in Las Vegas. In 2018, Mahsheed was named Best Realtor with the Silver State Woman’s Awards. Mahsheed was recognized with Americas Top 100 Real Estate Agents in 2018.